EMM vs MDM: What is the difference?

EMM VS MDM: What is the difference?

MDM (mobile device management) is an ever-increasing need in everyday IT professionals. We already talked about this in this post that explains better what is MDM. However, the world of technology does not stop evolving and when we think understand something, a new acronym emerges. A substitute concept that ends up being sprayed on the internet and sometimes causes us more confusion than clarification.

Today we will talk about EMM (enterprise mobility management) and explain this new concept, as well as its difference in relation to MDM (mobile device management).

To begin to understand this topic, you must first get to know the Gartner Magic Quadrant.

Gartner is a renowned US-based institute that has provided consulting services since 1979. His main activity is focused on technology-related research. These surveys present data related to the present market and trends related to the future market. Many executives from large corporations, located in the most diverse countries of the world, make strategic decisions based on the tendencies presented by Gartner.

One of the main products of the consultancy is the Magic Quadrant, which is an analysis that considers the position of the main competitors on a global scale of a given technology. In practice, it is a square divided into four parts, in which the competitors are classified according to several criteria related to their scope of vision and ability to execute as: leaders, challengers, visionaries or niche competitors.

Gartner Magic Quadrant
Source: Gartner Official Website

Let’s understand each one of them:

Leaders: Companies with the most advanced technologies are part of this quadrant. Generally, these companies are the most influential in their segment due to their innovative vision and ability to execute.

Challenges: In this quadrant are the companies that are just behind the leaders, challenging them constantly, despite having a lower market share.

Visionaries: Visionaries are companies with a strong role in research and development, with great capacity for innovation. However, their execution capacity is lower and so they can not dominate the market.

Niche Competitors: The companies in this quadrant are those that focus on a specific niche. Using an easy-to-understand example, instead of offering mobile devices in general, a company that focuses only on robust mobile devices for field teams, would be a niche competitor.

Currently, there are over 200 different magic quadrants, which consider the latest technologies. One of these quadrants is EMM (Enterprise Mobility Management), which until 2013 was called only MDM (Mobile Device Management). One of the main reasons for the name change is in the evolution of the market, which is presenting new needs that require more specific functionalities. As a result, the supplier horizon needs to be expanded and MDM’s vision was too narrow.

Enterprise Mobility Management:

EMM is the broad vision, which integrates mobile device management, application management, synchronization, file sharing and containerization functions into your analysis. According to Gartner, it is as if it were “the glue” that unites MDM, MAM, contention, among other technologies. This type of technology has been adopted mainly by large companies, which need to manage the use of devices of executives and of field teams at the same time. They have a high level of complexity with a great diversity of equipment, management infrastructure (some behind the firewall on their own servers and others in the cloud) and often adopt the BYOD model.

MDM, in turn, is a simpler (but not less complex) technology. Its focus is the management of mobile devices of companies, but does not contain all the features of an EMM. One of the main differentials is the concept of containerization. This feature, which consists of separating the device in areas of personal and professional use, is more required by executives and companies that adopt BYOD. However, in several scenarios this is not necessary and therefore it does not make sense for the company to hire a solution at a much higher cost if the technology that differentiates it will not be used.

It can be said, therefore, that MDM is contained in EMM, but the reverse is not true.

Thus, an MDM vendor who is inserted into the Gartner Magic Quadrant would be at the maximum in the Niche Competitors quadrant, as well as a vendor who is a specialist in Mobile Application Management (MAM).

Learn more about cloud4mobile MDM.

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